This isn’t your ordinary classroom
A week of classes studying live music business will see you negotiating a performance agreement on a Tuesday morning, pitching a marketing plan for a national tour on Wednesday, and tracking ticket sales for a gig you’re producing in the afternoon. You’ll learn the live music business by living it.
Industri delivers this course with a focus on operations and management practices specific to the live music industry. This allows you to earn a qualification focusing on business literacy and operations, study while developing your skills and understanding of a specific sector of the music industry.
Curriculum Details
The theme of the first stage is core professional skills development, including writing, presenting and negotiation. You will also become familiar with the various businesses and roles in the industry, as well as how they fit together.
Modules:
In stage 2 you begin working towards real outputs in industry. In the Collaboration Project, you work in groups to source talent for, book, promote and produce a gig. Simultaneously, you learn applied marketing skills in parallel with an actual tour or festival campaign, and gain insights into management and working effectively within organisations of different sizes.
Modules:
With the learnings from your previous project, in Stage 3 you produce another music event, possibly trying out a different role than you took on in Stage 2. You also undertake a volunteer placement at a music event and learn about the economics and logistics of live entertainment in greater depth.
Modules:
At the start of your second year, the scale of your event projects increases. You’ll engage in a series of workshops to push the music industry forward, exploring new ways to approach the challenges faced by the music industry, both big and small. You’ll also pitch for and plan a PR campaign for a real music event.
Modules:
In Stage 5 you delve into the financial aspects of music businesses, learning how to work with accountants and identify key elements of financial statements. You’ll undertake your biggest collaboration project yet, applying your specialised knowledge of booking, production, marketing and PR learnt in previous stages. You’ll also turn your attention to what you want to see change in the industry in the scholarship unit.
Modules:
The final stage of your course includes an Industry placement, in which you are placed in an organisation similar to the area of work you’d like to pursue after graduation. You’ll also learn the nitty gritty of what it really takes to start your own business, from assessing viability to fundraising, and have an opportunity to present your business concept to industry at a pitch night.
Modules:
An educational experience like no other
Experience hands-on learning with small class sizes and expert mentorship. Our state-of-the-art facilities, dedicated staff, and practical, project-based learning (think putting on shows, getting experience at venues, working with industry professionals) will prepare you for a successful career in the live music industry.
Meet your InstrUctors
Education & Operations
Claire is an Education, Operations and Partnerships all rounder here at Industri. She works on educational design with our partners to bring learning opportunities to the students as well as teaches in the business course. Claire is passionate about justice for First Nations peoples and loves having a boogie at gigs of all genres and sizes.
Academic Lead
Ben has an extensive background in tertiary-level music education, having led and managed large-scale programs from Certificate 3 to Masters, covering all areas of the music industry. Ben also performs regularly as a drummer and has toured and recorded with many great Australian artists, including Frente, The Audreys, RockWiz and Missy Higgins.
Ben's industry experience and educational leadership combine to ensure the programs he leads are industry-relevant and innovative and, most importantly, that they support students in finding viable careers.
what our students say
“Taking us around to various venues and concert halls, festivals, and allowing us to throw our own gigs has been a real benefit because there is a mutual level of trust and respect being shown to us which is a massive boon for people just starting their career in the industry!”
COMMoN QUESTIONS
Degree Awarded: Associate Degree of Arts and Entertainment Management
Provider: Australian Institute of Music
Delivered by: Industri Education
Course Code: CRS1401245
Structure: 96 credit points, 18 units
No, to be eligible for this course you need no previous work experience. We’re here to kick-start your live music business career.
We understand that ATAR is not the sole measure of your potential. To qualify for our live sound production Associate Degree, you must meet one of the following entry pathways:
To provide the best experience in learning and understanding live music, this course is in person only.
The credits you’ve earnt studying with will be fully transferable to the Australian Institute of
Music (AIM). This means you are able to complete a Bachelor’s degree with just one more year of study at AIM.
The indicative total cost for either of the Associate Degree courses we offer is $44,660 over two years.
However, if you wish to complete the diploma, which takes only one year, the cost is $23,320.
Fee help is available
As we partner with a registered higher education provider, we can make our courses more accessible via the Australian Government’s Higher Education Loan Program (HELP). In most cases, FEE-HELP will cover your entire course fees.
Upfront Payment
If you don’t qualify for FEE-HELP or prefer to pay as you go, upfront payment is the way to go. We’ll invoice your tuition fees each semester, and you can pay via direct deposit/transfer or credit card.
Careers That start here
Suited to someone who enjoys itineraries and music, this role oversees the logistics of a music tour, handling travel arrangements, accommodations, schedules, budgeting, and liaising with venues. This role might start as an Event Coordinator.
If you have an ear for picking musicians on the rise, and love gifts this is the job for you. They secure live bookings, negotiate contracts and coordinate bookings with venues, promoters, and festivals - helping to grow the careers of musicians.
You would oversees the day-to-day operations of a music venue, managing staff, coordinating with artists and promoters, handling budgets, and ensuring that events run smoothly and provide a safe, enjoyable experience for the audience.
This is suited for someone with an eye for fashion and an ear for music. You will manage the production, inventory, and sales of an artist's or event's merchandise, coordinating with suppliers, designing products, and setting sales targets.
Feel free to drop us a line with any question, query or quandary.
We can offer obligation free advice on what is the right choice for you.
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Industri Education works and listens on the unceded lands of the Wurundjeri and Boon Wurrung people of the Kulin Nations. We recognise these communities’ unbroken connection to their land, skies and waterways, as well as the music that has been made through this connection. We pay our deepest respects to First Nations Elders: past, present, and emerging.